why i am talking about the worldwide luxury? the
globalisation of luxury Nowadays, luxury is almost everywhere. The global demand for luxury goods is rapidly growing. The appetite for European and American luxury brands worldwide is especially strong. Why I am talking about the worldwide luxury? The following chart, conducted by Bain Company, a global management consulting firm, made me think about the current worldwide situations in luxury markets. It shows that luxury consumption spans across several categories around the world from luxury cars to luxury food and travel First of all, I was planning to give you a short definition of luxury and what exactly a luxury good is, but unfortunately there is no single definition of luxury. Most of them do refer to exclusivity, prestige, elegance, style, highest standard, differentiation and to goods, which are priced excessively above their functional utility (see the shoes), sold in exclusive stores and boast unique consumer experiences. However, it was possible to find out the actual